About Selina...

We get asked a lot about our CEO. There are just so many anecdotes about her; it's hard to know where to begin.

Basically, she's this little firecracker-of-a-lady who lives to be productive. If she's not productive, she's sleeping.

Her whole existence centers on efficiency and adding value. She despises complacency, ambiguity, politics and waiting for anything. She's best known for her rants, raves, "SLO drive by's" and peculiarities - slamming her fist down on tables during meetings, walking into poles, burning competitor t-shirts worn by users trying to piss her off, tequila shots with customers. Yes, it's all true.

She flashes $50 bills to off-duty cab drivers to get them to take her where she wants, when she wants (and it always works). She tears ads out of fashion and home magazines like it's a national pastime. Brevity is her strong suit. One-word answers to long, important questions, her trademark.

Born in Hong Kong, when she talks, she's been known to mix English and Cantonese. It's wild. It's freaky. She loves expensive clothes (shoes in particular and lots of them) and shops like a drunken sailor. On a recent press tour in NY, she actually asked to reschedule two interviews so she could hit Bergdorf's. When she was shopping, she turned and asked (in all seriousness) "do you think the next reporter would meet us here?"

Yet Selina is unlike any other CEO you'll ever meet. You see, she doesn't have the pride that typically dooms most CEOs. She's unbelievably loyal to customers and employees, her work ethic is unmatched, and she doesn't take no for an answer. And she's brutally honest but never malicious. People don't understand this about her because all they see is the hard exterior and not the soft and chewy center inside. She really doesn't care much about how she's perceived (she lets us write all this about her), nor does she crave recognition or power. She just likes to solve big problems and basically have fun doing it. She wanted to move her TV into her bedroom and was mad when she found out all the money she had to pay and time it took to rewire everything.  That's one of the reasons she's raising a Ruckus.  And if you cross her (read compete against her), you’d better wear some sort of protective covering (notice we didn’t say a cup).

She sports a Computer Science AND English degree - a lethal combination for any CEO. And she's got this uncanny ability to find unique and compelling technology that others haven't found or developed to solve big market problems. Basically she doesn't get involved in something unless she knows she can win.  Just keep your hands and feet away from her mouth.

Comments

[Bob Betterton]

I'd like to work with her!